Client: American Heart Association

Focus: Concept, Writing, Creative Direction, Design, Frontend Development, Backend Development, Video Development

Milk Creative partners with American Heart Association to create video campaigns for their, “Go Red for Women”, campaign. The goal was to deliver storytelling commercials for each candidate. The idea would allow the identities to be the driver behind promoting the event. 

13 highlight videos of the candidates for the, “Go Red for Women”, campaign. Each year the event highlights individuals who have overcome heart conditions. This allows them to be a representative of the good that American Heart Association does.